Hmmmmm. A little suspect, and as said, it doesn't sit right.
I'd like to think that Japspeed wouldn't to something like that - or that they're not naive enough to believe they wouldn't get found out.
If it was a publicity stunt, i bet Santa Pod are pissed - its done their reputation no good in terms of security!
Even on the bbc news site:
http://www.bbc.co.uk/news/uk-england-13755547