If people won't actually do anything about it, Why bang on about it? I have 3 or 4 brands all within a 5 or 10 minute drive and would have no problem using or not using any of them. Whats a 5 minute detour if it shows these companies that actually we ARE in control of where we spend our money AND NO!!! we don't want to build up points for months at a time just to be rewarded with an insulated mug!!!